Dealer Profit Simulator
Dealers juggle three levers to hit their profit target. Move one and watch the others compensate. That is the game they play on every deal.
The Three Levers
Move any slider. The dealer always hits $2,500 in profit.
Profit Breakdown
Total Dealer Profit
$2,500
Target: $2,500 on every deal
Key insight: The dealer always hits their target. Lower the price and they make it up on your rate or trade-in. The only defense is knowing all three numbers before you walk in.
For personalized guidance from Miles, update your buyer profile.
Update Buyer ProfileHow to Protect Yourself
Get Pre-Approved First
Walk in with your own rate from a bank or credit union. If the dealer can beat it, great. If not, you already have your floor.
Know Your Trade-In Value
Check KBB, Edmunds, and CarGurus before visiting. The dealer will offer less. Knowing the real number gives you leverage.
Negotiate One Thing at a Time
Agree on vehicle price first. Then discuss your trade-in separately. Then financing. Bundling them lets dealers shift profit between levers.
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