A message from the founder, Keith Clotfelter, who spent nearly a decade inside a Fortune 500 dealership.
Developed for you by
experienced car buyers.
We built DealPrepare to put honest insiders on your side. Share what matters most to you, confidentially, and Miles keeps you on track.
It started at the desk.
What Keith loved most about his time at the dealership wasn't closing deals. It was sitting down with people, helping them understand their options, and making sure they walked away with something that truly fit their life.
Not every desk treated customers that way. The pressure tactics, the hidden fees, the F&I upsells. Keith saw it all. And he knew most buyers had no way to see it coming.
DealPrepare is what happens when that insider knowledge meets AI. It's treating every customer like family, at scale.
What we stand for
Three principles that guide everything we build.
100% Buyer Advocacy
We never take money from dealers. Our only job is to help you understand your deal and make informed decisions. No hidden agendas, no affiliate kickbacks.
Real Expertise
Built by people who worked in dealerships for years. We know where profit gets padded, which fees are negotiable, and exactly what questions to ask.
AI + Human Insight
Our AI, Miles, analyzes quotes instantly, but he's backed by real-world dealership knowledge. You get both speed and wisdom, not just generic advice.
The DealPrepare Difference
Without DealPrepare
- Walk into the dealership with no data
- Trust the dealer's word on pricing and fees
- Get pressured into F&I products you don't need
- Accept the first APR you're offered
- Leave wondering if you got a fair deal
- Overpay by $2,000-$5,000 on average
With DealPrepare
- Walk in knowing exactly what a fair price looks like
- Every fee explained: which are real, which are markup
- Know which F&I products are worth it and what they should cost
- Compare the dealer's APR to your pre-approved rate
- Leave confident you got the best deal possible
- Save thousands with specific, data-backed negotiation targets
Our Mission
Make car buying fair, transparent, and stress-free for everyone.
If a fee doesn't make sense, we explain exactly why and what it should be.
If a tactic is being used, we name it and tell you how to respond.
If you're getting a fair deal, we tell you that too. No manufactured drama.
Ready to have someone in your corner?
Start with a free quote scan and see exactly what Miles can do for you.
Questions? Reach out to our team.